Master of Business Administration in Creative Marketing

James Cook University Singapore | Singapore Singapore
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Qualification
Masters Degree (Coursework)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
SGD 41,529
(c. USD32,772.2)
Attendance
Full-time
Full-time Duration
12 months

At the heart of this program lies data-driven creativity, blending marketing expertise with sophisticated management and analytical capabilities.
Our MBA curriculum delivers cutting-edge knowledge, insights, and analytical tools essential for 21st-century leadership. It leverages diverse knowledge bases and research to create interdisciplinary frameworks that empower executives to effectively analyze, strategize, and execute business decisions.
Multiple academic fields contribute to understanding critical challenges facing modern organizations. These encompass ethical business conduct, global market dynamics, technological advancements, personal growth, corporate oversight, sustainable practices, risk management, entrepreneurial thinking, knowledge-based economies, transformational leadership, and strategic development.
With data-driven innovation as its foundation, the program merges marketing intelligence with high-level managerial and analytical competencies. Participants will master data-centric methodologies for market analysis, competitive assessment, and product portfolio evaluation. Practical projects provide exposure to state-of-the-art operational technologies and methodologies.
Graduates may pursue roles such as Brand Director, Marketing Executive, Product Strategist, Digital Marketing Lead, E-commerce Specialist, or Strategic Marketing Consultant after completing this Creative Marketing MBA.

Destination of Study

Singapore

Subjects of Study

Qualification Requirements

The following course pre-requisites have been designed to ensure the assumed base introductory knowledge within the Accounting, Marketing and Management disciplines. Completion of an AQF level 7 bachelor degree in a cognate*discipline from this or another university; or Completion of an AQF level 7 bachelor degree in any discipline from this or another university and two years business experience in a managerial role; or Completion of an AQF level 8 honours degree in any discipline from this or another university; or Completion of an AQF level 8 Graduate Certificate in Business Administration from this or another university; or Four years business experience in a managerial role**, to the satisfaction of the Course Coordinator; or Other qualifications or practical experience recognised by the university as equivalent to the above. Cognate disciplines: Accounting and Finance, Marketing, Management, Commerce, HRM, Economics, Tourism and Hospitality or other disciplines where students will have completed study relating to organisational behaviour, business, strategy, marketing, economics, communication and people management. Business experience: Applicants must have a minimum of 4 years full-time equivalent professional work experience in a management, leadership or supervisory level in a business environment or be eligible for a member grade status of a relevant professional organization organisation. Students will have demonstrable effective management experience relating to organisational behaviour, business, strategy, accounting, marketing, economics, communication and people management English Requirements Applicants of non-English speaking backgrounds must meet the English language proficiency requirements of IELTS 6.5 (no component lower than 6.0) / TOEFL (Internet Based) 86 (no component less than 21) / Pearson PTE Academic 58 (no component less than 54) or Satisfactory completion of James Cook University Singapore English Language Preparatory Program (ELPP) or Successful completion of other qualifications completed in English Language deemed comparable to Australian standards within the last two years on a case-by-case basis

Tuition SGD 41,529