Bachelor of Business in Marketing for the Digital Age

James Cook University Singapore | Singapore Singapore
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Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
SGD 33,354
(c. USD26,320.98)
Attendance
Full-time
Full-time Duration
24 months

Marketing extends beyond mere selling and promotional activities. It includes the research and creation of suitable products, tracking consumer needs, pricing strategies, communication efforts, and customer support. Modern marketing experts need to evaluate current market trends to position their companies advantageously and engage with their audience via traditional advertising, digital platforms, and social media. This degree provides you with skills aligned with business needs, such as enhancing communication and engagement abilities, establishing professional networks, cultivating a business-oriented perspective, honing critical thinking and problem-solving capabilities, and gaining industry insights by designing sustainable marketing plans for actual companies. The curriculum covers foundational topics like marketing basics, accounting for decision-making, economics, data analysis, customer experience, management, and personal professional development. These are supplemented by specialized courses in advertising, promotions, mobile marketing, social media strategies, and digital analytics for marketing.

Destination of Study

Singapore

Subjects of Study

Qualification Requirements

The entry requirements differ from country to country but in general applicants must have satisfactorily completed 12 years of schooling or equivalent Successful completion of the James Cook University Foundation Program will also satisfy the entry requirement. Pre-requisite Successful completion of English Language subject or any language rich subject deemed comparable to Australian standards on a case-by-case basis which includes GCE A level Grade D or higher in English or any language rich subject, GCE AS level Grade C or higher in English or any language rich subject, or GCE O level Grade C or higher in English subject. English Requirements Applicants of non-English speaking backgrounds must meet the English language proficiency requirements of IELTS 6 (no component lower than 6.0) / TOEFL (Internet Based) 74 (no component less than 18) / Pearson PTE Academic 52 (no component less than 52); or Satisfactory completion of James Cook University Singapore English Language Preparatory Program (ELPP); or Successful completion of other qualifications completed in English Language deemed comparable to Australian standards within the last two years on a case-by-case basis

Tuition SGD 33,354