Bachelor of Communication in Communication Strategy and Practice in Christchurch New Zealand | University of Canterbury

Effective communication is crucial for every organization and, similar to other processes, demands a well-thought-out strategy. This includes identifying your target audience, determining your message, choosing the right delivery method, and nurturing ongoing relationships.
Your coursework will teach you to design and oversee campaigns by combining theoretical knowledge, technological tools, and real-world examples.
Develop expertise in creating content for diverse platforms such as social media, websites, brochures, and mobile applications.
Acquire competencies in handling crisis communication and protecting organizational reputation.
Engage in hands-on projects during your final year through internships or industry-led campaigns.
Enhance your communication studies with elective courses in areas like Advertising, Entrepreneurship, Linguistics, and Political Science.
This major will equip you to integrate strategic planning, stakeholder expectations, and creative problem-solving. Your hands-on experience with multiple media formats will prepare you to adapt to evolving communication demands and emerging technologies.

Potential career opportunities include: stakeholder relations, public relations, marketing and advertising, content creation, editing, and publishing.