Bachelor of Commerce in Tourism Marketing and Management in Christchurch New Zealand | University of Canterbury

This course emphasizes tourism management and marketing, covering topics like destination promotion, tourism's environmental and cultural effects, Indigenous tourism (including Māori perspectives), and specialized marketing for hospitality and events.
You'll explore sustainable tourism practices, responsible development strategies, and addressing the challenges of both overcrowded and underdeveloped destinations.
Gain practical experience through internships and capstone projects, with opportunities for international study at UC's partner institutions.
Examine the management of cultural and natural resources within New Zealand's tourism context.
Tailor your studies by selecting electives in areas like international relations, language studies, business innovation, or digital marketing strategies.
Learn from faculty who combine academic research with real-world industry knowledge.
Develop practical competencies including project coordination, behavior modification techniques, cross-cultural understanding, market analysis, and sustainability assessment methods.

Your specialized knowledge of New Zealand's tourism sector will be particularly valuable, as the industry seeks culturally competent professionals to support economic growth and small tourism businesses.

Potential career options include: destination marketing management, event planning and promotion, tourism guiding services, and hospitality operations leadership.