Bachelor of Commerce / BSc Conjoint - Marketing in Auckland New Zealand | University of Auckland

For those with a passion for both Science and Business seeking a flexible degree, the BComBSc conjoint program is an excellent choice. Offering 37 undergraduate majors, you can tailor your qualification to align with your interests. This program not only focuses on developing transferable skills to enhance career prospects but also introduces you to innovative technologies and opens doors to independent research. You'll learn from globally renowned academics throughout your studies. The BComBSc conjoint equips you with the expertise and credentials for diverse career paths. Your BSc enrollment depends on your selected major(s), with options for either a single or double major in Science. Note that Biomedical Science, Data Science, Food Science and Nutrition, Green Chemical Science, Medicinal Chemistry, and Quantitative Statistics cannot be chosen as Science majors in a conjoint degree. Information Systems is exclusively available on the BCom side. Discover more about structuring your BSc conjoint and access degree planners.

Marketing focuses on comprehending and fulfilling customer needs, as businesses cannot thrive without customers. In your Marketing studies, you'll master identifying customer requirements, creating value propositions to meet them, and employing various traditional and digital marketing tools to convey these propositions to target audiences and stakeholders.