Bachelor of Commerce / Bachelor of Design Conjoint - Marketing in Auckland New Zealand | University of Auckland

The BComBDes combined degree provides a competitive edge in business and enterprise by equipping you with adaptable skills for evolving markets and technologies. This flexible business program allows you to tailor your studies with various majors while developing expertise in researching, prototyping, and solving business challenges through practical and theoretical scenarios. As new technologies emerge, they'll demand both business acumen and design thinking - skills this degree cultivates through its blend of commercial and creative education. Today's organizations increasingly prioritize design capabilities to maintain competitive advantages, creating strong demand for professionals with these dual qualifications. By pairing your selected BCom specialization with design expertise, you'll develop a versatile skill set valued across multiple sectors.

The Marketing specialization teaches you to analyze customer requirements, create compelling value propositions, and effectively communicate them using both traditional and digital marketing channels. Within the BCom program, you can concentrate your studies in specific areas like advertising and communications management, services management, or advanced market research through strategic course combinations.