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Explore and innovate approaches to thrive in the contemporary music business. Master artist cultivation, career guidance, and content dissemination, along with organizing performances and concert tours. The Music Industry program equips you with promotional strategies and artist support techniques, building expertise and connections to excel as a key music business professional. Examine talent nurturing and career oversight, plus the operations of recording companies and distribution channels, encompassing digital services like Spotify and online platforms. Gain hands-on experience coordinating live music productions for shows, tours, and music festivals. Analyze the music sector through critical lenses, evaluating its cultural impact, policy dimensions, and financial aspects. Investigate emerging industry frameworks that disrupt conventional practices. Collaborate with peers from Massey's music programs on concerts, tours, visual productions, and digital marketing initiatives.