Bachelor of Commerce in Marketing in Lincoln New Zealand | Lincoln University

Lincoln University's Bachelor of Commerce with a Marketing specialization equips you to provide solutions for businesses that depend on marketing to establish and expand their success.
This program cultivates essential analytical and professional competencies fundamental to marketing. You'll enhance your decision-making capabilities to shape brand futures while gaining insights into consumer needs, societal impacts, and environmental considerations. Master the principles of influence and transform them into creative strategies.
Your developmental journey
Expand your expertise in product development, market introduction, and brand promotion strategies.
Understand consumer preferences and evolving brand expectations in today's marketplace.
Explore purchasing psychology and its marketing applications.
Gain hands-on experience through a third-year marketing research project, enhancing both your academic credentials and professional portfolio.
Professional pathways
Graduates become competitive candidates for diverse marketing positions across industries. Potential roles include Marketing Consultant, Brand Strategist, Marketing Director, Business Development Specialist, Sales Executive, Marketing Strategist, Promotions Coordinator, and Media Buyer among numerous other opportunities.