Dublin,
Ireland
Type
Public
Degrees offered
Bachelor's Degree
MSc in Digital Marketing in Blackrock Ireland | University College Dublin
University College Dublin
|
Blackrock Ireland
Visit institution website
for more information
Qualification
Masters Degree (Taught)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
EUR
24,260
(c. USD28,179.69)
Attendance
Full-time
Full-time Duration
12 months
We aim to create a cutting-edge program that leads modern marketing education, developing elite digital marketers highly valued by top firms in Ireland and worldwide. To achieve this, we've brought together an outstanding group of scholars and business leaders who work together to keep our curriculum aligned with current research and industry trends. Our strategic location in Dublin, Europe's booming tech capital, allows us to connect students with digital experts from major global technology firms through classroom collaborations.
Understanding that digital marketing demands technical proficiency, we emphasize practical learning across our curriculum to equip students with industry-relevant skills. The program covers essential areas like customer journey mapping, analytics, search engine strategies, social media, programmatic ads, and core marketing principles. Instead of a conventional thesis, students complete their studies with an intensive summer consulting project, tackling real-world challenges for actual clients. Whether you're experienced in digital marketing or just starting out, we welcome driven individuals aspiring to become leaders in the digital realm.
12 Months
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 7.0
Qualification Requirements
A minimum second class honours degree or equivalent in any discipline
A primary degree with a minimum of two years work experience in a Marketing role
Taught Masters - A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band on the Academic Version. The non-academic version is not accepted.
Taught Masters - A minimum score of 100 is required in the Internet based TOEFL iBT with a score of at least 20 in each section.
UCD has approved the use of the Duolingo Test of English DET for the 2023-24 intake.
An overall score of 130 will be accepted with no section below 110.
A primary degree with a minimum of two years work experience in a Marketing role
Taught Masters - A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band on the Academic Version. The non-academic version is not accepted.
Taught Masters - A minimum score of 100 is required in the Internet based TOEFL iBT with a score of at least 20 in each section.
UCD has approved the use of the Duolingo Test of English DET for the 2023-24 intake.
An overall score of 130 will be accepted with no section below 110.
Tuition
EUR
24,260