BS Management - Business Analytics in Wenzhou Shi Zhejiang Sheng China | Wenzhou-Kean University

The rapid development of information technology has changed the way people do business and make corporate strategy decisions. With an increasing number of companies integrating data into their practices, universities worldwide have introduced Business Analytics programs to address the rising demand for professionals in this field. This emerging discipline employs statistical and quantitative methods to analyze extensive data sets, facilitating data-driven decision-making and enhancing profitability. Wenzhou-Kean University stands out as the pioneer, being the first and only institute in China to offer a B.S. in Management with a Business Analytics Option undergraduate program. This program equips students with a data-driven approach to address real-world business challenges in the era of big data. Over four years of intensive training, students engage in interdisciplinary courses covering business, statistics, and computer science. They develop exceptional analytics skills, ultimately emerging as leading professionals equipped with strong management abilities, keen business insights, an international perspective, creative thinking, and hands-on experience.

Qualified students who successfully complete the program requirements will be awarded degrees from both Wenzhou-Kean University (China) and Kean University (USA).

Eligible students may elect to study at Kean University in New Jersey starting from their second semester or any subsequent semester, during which they will be eligible for in-state tuition rates at Kean University.

Career Prospects

In the era of information explosion, an increasing number of companies have started to emphasize the importance of big data, as it apparently becomes the most competitive advantage and resources for those who want to win the market. Young professionals in business analytics who can help firms to solve business problems and improve decision makings are urgently needed across every sector of the industry. The business analytics program provides students with a wide range of career opportunities after graduation. They can take leading roles related to economic analysis, marketing research, customer analysis, network security and supply chain in companies such as Big Four, investment bank, consulting, finance, IT, FMCG firms, to name but a few.