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The Graphic Design program is a Zhejiang Provincial First-Class Undergraduate Program with U.S. NASAD accreditation, demonstrating dual international and domestic recognition of its academic excellence. It moves beyond traditional graphics, deeply integrating technology and art, and covers cutting-edge areas like branding, motion graphics, and UI/UX. The program provides students with first-class facilities and regular access to industry leaders, broadening their professional perspectives. Graduates are equipped to pursue careers as designers, researchers, and managers across diverse fields including cultural media, brand communication, design education, curation, and expanding into experience and interaction design, emerging as innovative interdisciplinary talents suited to the digital-intelligent era. Most graduates advance to top global institutions such as Parsons School of Design and the Royal College of Art or establish themselves as creative designers at the forefront of the industry.
Qualified students who successfully complete the program requirements will be awarded degrees from both Wenzhou-Kean University (China) and Kean University (USA).
Eligible students may elect to study at Kean University in New Jersey starting from their second semester or any subsequent semester, during which they will be eligible for in-state tuition rates at Kean University.
Graduate Destinations
Graduate schools include the School of the Art Institute of Chicago, Parsons School of Design, Pratt Institute, Syracuse University, Savannah College of Art and Design, Boston University, Cranbrook Academy of Art, China Academy of Art, Royal College of Art (UK), and University of the Arts London.
Program Features
In the past five years, faculty and students have won more than 100 prestigious domestic and international design awards, such as ADC (USA), iF & Red Dot Design Award (Germany), D&AD (UK), and Tokyo TDC (Japan). Student works have won or been shortlisted in various design competitions, including the Graphis New Talent (USA), UCDA Design Competition (USA), China Platinum Originality Design Award, Kan Tai-Keung Design Award, and China University Student Computer Design Competition. The college regularly holds the annual Thinking Creatively Conference and Let’s Charrette cross-disciplinary competition, inviting well-known designers and creative leaders to deliver lectures and engage with students. Guests have included Gail Anderson (2018 National Design Awards Lifetime Achievement Award recipient and AIGA Medalist), Gill Kuruneri (winner of One Show Gold Pencil and Cannes Gold Lions), Tommy Li (Hong Kong brand strategist), and AGI members such as Hong Wei, Zhao Qing, and Liu Zhao. GHK Hall, the dedicated building of the College of Architecture and Design, spans over 15,000 square meters, providing the Graphic Design program with comprehensive practical training facilities, including design studios, iMac labs, screen printing workshops, and photography studios.
Core Courses
· Portfolio
· Brand Strategy
· Motion Graphics
· Advanced Digital Design
· Typography
· UI&UX Design
Accommodation: RMB 8,300 – RMB 10,000 (~USD 1,119 – USD 1,399) per academic year (based on 10 months).
Freshmen Scholarship
1. First-Class Scholarship: 60% reduction of the academic year's tuition fees.
2. Second-Class Scholarship: 30% reduction of the academic year's tuition fees.
The freshman scholarship is renewed annually for the duration of the four-year program, subject to an annual review. The renewal policy and relevant notifications will be communicated to applicants via email.
Please upload the following required documents through StudyAnywhere.com. All documents not originally in English must be accompanied by certified English translations.
Application fee is waived for applications submitted through StudyAnywhere.com.
1. Passport Identification Page: A clear copy of the photo page of your valid passport.
2. Color ID Photo: Format: JPG, JPEG, or PNG, File size: Less than 200KB, Resolution: Minimum 296 × 414 pixels
3. Academic Transcripts: Copies of all relevant academic records (e.g. high school transcript or GPA report).
4. Proof of Graduation: A copy of your high school diploma or a pre-graduation certificate.
5. Personal Essay: A 1–2 page essay outlining your educational and professional goals.
6. Standardized Test Scores (Optional): Such as SAT, ACT, A-Level, AP, IB, or UEC scores, if you wish to submit them.
7. English Proficiency Proof: Required for non-native English applicants.
8. For Transfer Students Only: An official transcript evaluation from a NACES-approved service (e.g. WES).
9. For Design Program Applicants Only: A portfolio (10–12 pieces of work)