B.A. Communication - Public Relations

Wenzhou-Kean University | Wenzhou Shi Zhejiang Sheng China
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Qualification
Bachelor's Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2026)
CNY 68,000
(c. USD10,037.21)
Attendance
Full-time
Full-time Duration
48 months

Communication majors learn to create and deliver messages that inform, persuade and mobilize people in the world around them. Developing the art of effective visual, oral and written communication is key to professional success. At Wenzhou-Kean University, our communication majors learn from the best — established and award-winning scholars, journalists, filmmakers, writers and public relations professionals. Students prepare for the real world by writing and reporting for WKU’s student magazine and producing content for our radio station. In an age of global communication, creating effective messages with a variety of technologies is taught, and the Communication Department helps secure meaningful internships to prepare students to succeed in next steps in their careers.

Qualified students who successfully complete the program requirements will be awarded degrees from both Wenzhou-Kean University (China) and Kean University (USA).

Eligible students may elect to study at Kean University in New Jersey starting from their second semester or any subsequent semester, during which they will be eligible for in-state tuition rates at Kean University.

Destination of Study

China

Subjects of Study

Major (Core) Required Courses

  • Speech Communication
  • Mass Media
  • Adv. Public Speaking
  • Digital Video Production
  • Public Relations
  • Persuasion
  • Intro to Journalism
  • Public Relations Writing
  • Comm & Media Theory
  • Public Relations Cases
  • Public Relations Campaigns

Language Requirements

English
IELTS 6.0 or TOEFL 79 or Duolingo 105

Tuition CNY 68,000
Costs

Accommodation: RMB 8,300 – RMB 10,000 (~USD 1,119 – USD 1,399) per academic year (based on 10 months).

Freshmen Scholarship

1. First-Class Scholarship: 60% reduction of the academic year's tuition fees.

2. Second-Class Scholarship: 30% reduction of the academic year's tuition fees.

The freshman scholarship is renewed annually for the duration of the four-year program, subject to an annual review. The renewal policy and relevant notifications will be communicated to applicants via email.

Please upload the following required documents through StudyAnywhere.com. All documents not originally in English must be accompanied by certified English translations.

Application fee is waived for applications submitted through StudyAnywhere.com.

1. Passport Identification Page: A clear copy of the photo page of your valid passport.

2. Color ID Photo: Format: JPG, JPEG, or PNG, File size: Less than 200KB, Resolution: Minimum 296 × 414 pixels

3. Academic Transcripts: Copies of all relevant academic records (e.g. high school transcript or GPA report).

4. Proof of Graduation: A copy of your high school diploma or a pre-graduation certificate.

5. Personal Essay: A 1–2 page essay outlining your educational and professional goals.

6. Standardized Test Scores (Optional): Such as SAT, ACT, A-Level, AP, IB, or UEC scores, if you wish to submit them.

7. English Proficiency Proof: Required for non-native English applicants.

8. For Transfer Students Only: An official transcript evaluation from a NACES-approved service (e.g. WES).

9. For Design Program Applicants Only: A portfolio (10–12 pieces of work)

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