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The Communication, Social Media & Public Relations specialization is a fresh addition to the established Communication & Media Studies (BA) degree. Available solely at Markham Campus, this curriculum builds core competencies in communication and media while offering concentrated study in social media and public relations. Develop research capabilities, critical analysis skills, and multimedia communication proficiency with a strong ethical foundation focused on social justice and change. The program incorporates hands-on learning and internship components to prepare you for professional advancement or further academic study.
Develop Key Competencies:
Master diverse communication methods (verbal, visual, written) by utilizing appropriate media technologies and platforms tailored to specific audiences.
Employ ethical, historical, analytical, and contemporary communication frameworks to examine how media and public relations influence sociocultural, political, economic, technological, and environmental systems.