BA in Recreation and Sport Business (Joint Honours) in Waterloo Canada | University of Waterloo

Canada boasts a thriving sports sector worth billions. To succeed in this competitive field, you'll require both recreational expertise and business acumen to create and implement winning products or services. Whether your aspirations involve joining a professional hockey organization, introducing recreational initiatives to underserved areas, crafting innovative sports marketing strategies, or launching your own athletic equipment venture, a robust business education is essential. Jumpstart your professional journey with a Recreation and Sport Business program (occasionally referred to as sports management degrees elsewhere), offering almost two years of paid cooperative education before degree completion. Develop your business knowledge. Complementing courses from our renowned Recreation and Leisure Studies department, you'll acquire crucial skills in marketing, communications, financial management, and leadership. Hands-on learning opportunities. Through industry case analyses, practical projects, field placements, and immersive experiences, you'll gain insights directly from seasoned professionals.