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Canada boasts a thriving sports sector worth billions. To succeed in this competitive field, you'll require both recreational expertise and business acumen to create and implement winning products or services. Whether your aspirations involve joining a professional hockey organization, introducing recreational initiatives to underserved neighborhoods, crafting innovative sports marketing strategies, or launching your own athletic apparel company, a robust business education is essential. Jumpstart your professional journey with a Recreation and Sport Business program (occasionally referred to as sports management at other institutions), offering approximately two years of paid cooperative education before degree completion. Develop your business proficiency. Alongside classes from our renowned Recreation and Leisure Studies faculty, you'll acquire crucial skills in areas like marketing, communications, financial management, and leadership. Hands-on learning opportunities. Through industry analyses, practical projects, fieldwork placements, and immersive experiences, you'll gain insights directly from seasoned professionals.