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Canada boasts a thriving sports sector worth billions. To succeed in this competitive field, you'll require both recreational expertise and business acumen to create and implement winning products or services. Whether your aspirations involve joining a professional hockey organization, introducing recreational initiatives to underserved neighborhoods, crafting innovative sports marketing strategies, or launching your own athletic equipment venture, a robust business education is essential. Jumpstart your professional journey with a Recreation and Sport Business program (similar to sports management degrees offered elsewhere), featuring nearly two years of paid cooperative education before graduation. Develop your business knowledge. Alongside classes from our renowned Recreation and Leisure Studies department, you'll acquire crucial skills in marketing, communications, financial management, and leadership. Practical learning opportunities. Through industry analyses, hands-on projects, internships, and immersive experiences, you'll gain insights from seasoned professionals.