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Students pursuing a Bachelor of Business Administration at the University of New Brunswick Saint John with a focus on Digital Business Design explore the intersection of business and digital commerce. This program prepares you for diverse career paths including marketing, accounting, operations, HR, or strategic management by developing essential e-business competencies. As a pioneer in Digital Business Design education, UNB Saint John prepares graduates for roles in established companies, tech startups, or entrepreneurial ventures. The program also provides a strong foundation for further professional or graduate studies.
Required coursework
Fundamentals of E-Commerce
Technical Aspects of Digital Commerce
E-Commerce's Influence on Industries
Digital Marketing Strategies
E-Commerce Legal and Security Considerations
Business Structures in the Digital Economy