Lethbridge,
AB,
Canada
Type
Public
Degrees offered
Bachelor's Degree
BA - Marketing / Bachelor of Management in Calgary Canada | University of Lethbridge
University of Lethbridge
|
Calgary Canada
Visit institution website
for more information
Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
CAD
21,304
(c. USD15,285.96)
Attendance
Full-time
Full-time Duration
60 months
Marketing, blending creativity with analytical methods, serves as the foundation of every company. It involves recognizing customer demands, shaping new offerings or communication approaches, setting pricing structures, and adapting these elements for both local and global markets. Nearly 33% of North American workers hold marketing or related roles.
As a marketing professional, you'll act as the vital connection between businesses, their suppliers, and customers, fostering mutually beneficial relationships. A deep comprehension of your audience—whether individuals or organizations—is essential to provide effective marketing guidance. Creativity, sharp analytical skills, and outstanding communication abilities (including active listening) are crucial.
Your education will combine hands-on projects with cutting-edge theories, covering subjects like buyer psychology, advertising campaigns, ethical global management, economic principles, sports promotion strategies, digital communication channels, international marketing techniques, and data analysis. You'll also integrate knowledge from disciplines including literature, history, social sciences, and political studies.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.0
Qualification Requirements
All proof of English proficiency must be provided on official academic transcripts or standardized test score reports. Standardized test scores must be valid and verifiable.
High School
Alberta English Language Arts 30-1, or equivalent, with a minimum final (blended) grade of 75 percent.
A grade of 5 or higher in IB Higher or Standard Level English.
A grade of 4 or higher in AP English.
A grade of B or higher in GCE A/S-level or A-level English.
Successful completion of a minimum of three consecutive years of full-time academic study in English at a secondary school in Canada or another country where English is recognized as the primary language (see Recognized Countries, below). English as a Second Language of study is not considered academic.
Post Secondary
Successful completion of a minimum two years of full-time academic study in English at a post-secondary institution in Canada or another country where English is recognized as the primary language (see Recognized Countries, below). English as a Second Language of study is not considered academic.
Test of English as a Foreign Language (TOEFL (iBT) or TOEFL iBT Home Edition) with a minimum total score of 80, with minimum scores of 16 in each of Listening, Reading, and Speaking, and a minimum score of 18 in Writing. Academic International English Languages Testing System (IELTS or IELTS Online) test with a minimum overall score of 6.0, and a minimum 6.0 in each band. IELTS One Skill Retake results are accepted. Cambridge English Qualifications: C1 Advanced (C1 Advanced), with a minimum score of 169, and a minimum 169 in each subscore. Cambridge English Qualifications: C2 Proficiency (C2 Proficiency), with a minimum score of 169, and a minimum 169 in each subscore. Canadian Academic English Language (CAEL or CAEL Online) assessment with a minimum overall score of 60, a minimum of 50 in each of Listening, Reading, and Speaking, and a minimum of 60 in Writing. Duolingo with a minimum score of 105.
Tuition
CAD
21,304