Honours Bachelor of Applied Arts in Media and Communication Studies and Diploma in Media Communications in Toronto Canada | University of Guelph-Humber

Our Media program is undergoing exciting transformations. Now rebranded as Media and Communication Studies, the curriculum is being enhanced to provide more meaningful learning experiences, align with industry standards, and address workplace needs.
Students will explore core media fields and examine communication theories that underpin successful media work. The program covers governance, policy, legal matters, and ethics while developing practical abilities, critical thinking, and teamwork skills.

After completing your second year, you'll select from five specialized tracks to focus your education. As you refine your expertise, you'll implement your knowledge in team-based initiatives like developing a digital news platform, designing integrated marketing campaigns, or organizing major events.
Specialization Options

.Digital Marketing & Social Media: Master core marketing concepts alongside cutting-edge social media strategies used by organizations to shape opinions and behaviors.

.Media Management & Analytics: Understand media business operations, strategic communication planning, and how data analytics informs promotional and content decisions.

.Multimedia Journalism: Develop essential skills for traditional and digital news platforms with emphasis on writing, editing, and content presentation across multiple formats.

.Public Relations: Acquire techniques for public influence and corporate communication, including media outreach, community engagement, digital strategies, and event coordination.

.Visual Communication: Study photography, videography, and design principles as applied across media sectors to convey important messages and ideas effectively.