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The Bachelor of Media Arts equips students to meet evolving digital media industry needs by developing technically proficient, innovative, and team-oriented artists who understand the historical context and ethical considerations of the field. The program fosters professional communication abilities, creative solution-finding, and project coordination expertise. Specialized concentrations enable students to tailor their studies to align with professional aspirations and artistic interests.
Degree candidates should consult with the Fine Arts, Design, and Media Academic Advisor. Course selection should reflect intended specialization from the first year, with formal concentration declaration required after completing 15 lower-level core credits and before reaching 60 total degree credits. The Academic Advisor and/or School of Creative Arts Director may approve exceptions in unique cases. The curriculum emphasizes solution development, leadership techniques, and compelling communication alongside fundamental creative production methods, preparing graduates to lead creative teams, streamline workflows, and manage major new media initiatives.