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The Bachelor of Media Arts equips students to meet evolving digital media industry needs by developing technically proficient, innovative, and team-oriented artists who understand the historical context and ethical responsibilities of the field. The program fosters professional communication abilities, creative solution-finding, and effective project oversight. Specialized tracks enable students to focus on their professional aspirations and artistic interests.
Those enrolled in the degree should consult with the Fine Arts, Design, and Media Academic Advisor. Course selections aligned with intended specializations should begin in the first year, with formal concentration declarations required after finishing 15 credits of foundational courses and before reaching 60 total degree credits. The Academic Advisor and/or School of Creative Arts Director may approve exceptions under unique circumstances. Exploring the convergence of live performance and digital embodiment, students concentrate on areas like virtual stage design, screen acting techniques, or developing content for augmented reality, interactive shows, and blended digital-physical environments.