Bachelor of Commerce in Marketing with Foundation Year in Edmonton Canada | University of Alberta

Marketing serves as a vital function for every business, connecting with customers, offering external insights, guiding innovation and expansion, while boosting revenue, value, and customer retention.

The Marketing curriculum at the Alberta School of Business leverages our faculty's globally recognized research in retail, market analysis, and consumer psychology. This program blends academic research with cutting-edge teaching approaches: beyond traditional lectures, you'll engage in case studies, collaborative projects, and simulated market scenarios. You'll also gain hands-on expertise in consumer insights, strategic decision-making, and marketing campaign execution, equipping you for advanced marketing careers.

With one of Canada's most extensive BCom programs, the Alberta School of Business provides five degree options, 11 specializations, and numerous avenues for focused study and professional development. These include student organizations, startup incubators, case challenges, international exchange programs, and beyond. Our coursework emphasizes teamwork and practical projects, taught by distinguished faculty who will push you to apply concepts in real-world settings as you pursue your career aspirations.