BC,
Canada
Type
Public
Degrees offered
Bachelor's Degree
Students will acquire fundamental knowledge and abilities for careers in tourism, along with specialized expertise in organizing and managing events and festivals. During the initial year, they'll explore the industry landscape, grasp key concepts in tourism strategy, promotion, and service delivery, and examine tourism's relationship with culture and nature while investigating its experiential aspects. In the second, focused year, they'll hone research techniques, develop skills for planning, executing, and assessing events and festivals, and comprehend how these activities fit within both the broader tourism sector and modern cultural contexts.