BC,
Canada
Type
Public
Degrees offered
Bachelor's Degree
Students will acquire fundamental knowledge and abilities for careers in the tourism sector, while also building expertise specific to organizing and managing events and festivals. During the initial year, they'll explore the industry landscape, grasp key concepts in tourism strategy, promotion, and service delivery, and examine tourism's relationship with cultural and environmental factors, along with its experiential aspects. The advanced second year focuses on honing research capabilities, developing practical skills for planning, executing, and assessing events and festivals, and comprehending how these activities fit within both the broader tourism context and modern cultural trends.