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This graduate certificate program centers on building digital strategy expertise, addressing a critical gap in skilled professionals within the field. It enhances students' marketing communication abilities while cultivating new competencies in designing and executing Integrated Marketing Communications initiatives. Participants master interactive tools to create customer-centric digital marketing solutions and leverage web analytics to forecast and assess the effectiveness of online and social media strategies. The program includes immersive, practical learning through an agency-style approach, where students tackle authentic client challenges, culminating in a 6-week professional internship.
Two or three-year college diploma or university degree.
English language requirements:
International English Language Testing System (IELTS) Academic Overall 6.5 with no band less than 6.0; TOEFL Internet-based Test (iBT) or Home Edition 83; TOEFL Computer-based Test 220; Canadian Academic English Language (CAEL. In-person or Online) Overall 60; EIKEN (Test in Practical English Proficiency) Pre-1; The Michigan English Test Overall 62 with no individual score below 60; Pearson Test of English -Academic (Online & In-person) 63; Cambridge English Proficiency 180; Duolingo Overall 120 with no sub score less than 95.