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This one-year graduate certificate program teaches you to strategize, execute, and deliver comprehensive advertising and marketing campaigns across digital and traditional platforms. You'll complete the program with the expertise to immediately add value in professional agency settings or corporate marketing teams.
Co-op opportunity: Gain real-world advertising experience
Practical experience can be transformative. Sheridan advertising students can pursue a four-month co-op placement, providing valuable industry exposure that enhances employability. Admission to this competitive program requires meeting specific academic criteria.
Develop comprehensive marketing communications strategies
Establish business goals, analyze target demographics, and explore how advertising influences consumer decisions. Utilize professional-grade tools to craft cohesive campaigns blending traditional, digital, and social media approaches. You'll master audience analysis and persuasive messaging techniques essential for advertising professionals.
Career Pathways
Our Advertising – Account Management graduates launch successful careers in various advertising leadership roles.
Potential career options include: Advertising Account Executive, Account Manager, Digital Strategist, Content Manager
Social Media Manager, Media Strategist, Media Buyer, Media Planner, Project Manager, Communications Specialist
Postsecondary 3-year advanced diploma or
Postsecondary 3- or 4-year degree Or
Postsecondary 2-year diploma* and/or
Demonstrated competence through educational experience and/or related work experience
English Proficiency Requirements
IELTS - overall score 6.5 with no individual band below 6.0
TOEFL iBT (Test of English as a Foreign Language) and TOEFL iBT Home Edition (DI Code: 9117) - overall score 88 with no individual section below 21
iTEP Academic - overall score 3.9
PTE Academic (Pearson Test of English) online or in person - overall score 60 with no individual section below 57
Duolingo English Language Test - overall score of 115 with no individual subscore lower than 95
Cambridge English Test Exams (B2 First/C1 Advanced/C2 Proficiency score) - overall Cambridge English Scale score 176 with no individual score below 169
CAEL (Canadian Academic English Language) online or in person - overall score 70 with no individual section below 60
Sheridan EPA test - Listening Band - 4.5 Reading Combined Band - 4.5 Writing - CLB 8
Sheridan's ESL program EAP level - A minimum score of 75% in listening and speaking and 75% in reading and writing. General Education courses and Navigating Digital Environments (INFO) minimum required grade of 50%.