Ontario College Diploma in Business - Marketing in Markham Canada | Seneca Polytechnic

This program is available through Seneca's hybrid learning model, combining both online and in-person course components. Certain courses follow Seneca's flexible delivery approach, where instructors utilize advanced learning environments and technology to simultaneously teach students in physical classrooms and those participating remotely. For these flexible courses, learners can opt to attend on-campus or participate online.

Over two years, this diploma program will establish a comprehensive marketing foundation. You'll gain in-depth knowledge of integrated marketing communications, sales techniques, strategic planning, web development, market research, and distribution channel management.

The curriculum will provide practical skills for developing comprehensive marketing plans encompassing promotional initiatives, pricing structures, product packaging, and distribution systems for goods, services, and concepts. Your learning will be enhanced through hands-on projects, case analyses, and problem-solving exercises based on real-world scenarios.