Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
This program is available through Seneca's hybrid learning model, combining both online and in-person course components. Certain classes follow Seneca's flexible delivery approach, where instructors utilize advanced learning environments and technology to simultaneously teach students physically present and those joining remotely. For flexible format courses, participants can opt to attend on-campus or virtually.
This four-year bachelor's degree prepares graduates to create comprehensive marketing plans spanning both conventional and digital platforms, aiming for complete customer interaction through data-driven campaigns. The curriculum covers diverse marketing approaches while building deep competency in business intelligence and marketing analytics.
Ontario Secondary School Diploma (OSSD) or equivalent, including six Grade 12 U or M courses with a minimum overall average of 65%, or a mature applicant.
Required courses with minimum final grade of 65% in each:
English: Grade 12 ENG4U
Mathematics: any Grade 12 U