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Marketing involves the entire process of product conception, production, and distribution, with a core focus on cultivating connections - whether with clients, consumers, investors, collaborators, or other stakeholders. By studying marketing, you'll enhance abilities like public presentation, strategic planning, analytical reasoning, and collaborative work. The program also strengthens communication capabilities while emphasizing ethical practices and societal accountability.
Pursuing a Bachelor of Commerce degree at Sobey School of Business allows you to specialize in market analysis, product promotion, buyer psychology, and public engagement. The curriculum includes specialized classes in merchandising, sales techniques, supply chain operations, and marketing communications strategies.