Master of Business Administration - Marketing and Sales in Kingston Canada | Queen's University

Our contemporary curriculum offers up-to-date courses tailored to industry demands. With focus areas like Digital Transformation and Management Analytics, you'll acquire comprehensive insights into worldwide business dynamics and the skills to tackle current corporate challenges. Our holistic teaching approach incorporates diverse instructional techniques, fostering a complete grasp of business operations relevant across all sectors. The Full-time MBA program provides adaptable course structures designed to align with your professional aspirations. It consists of two phases – the Foundations Level, introducing core business principles, and Mastery, where you select a concentration. After earning your MBA, you can progress to the Expert tier by pursuing an additional Master's degree. The cornerstone of business success across all fields lies in generating customer interest and effectively selling products or services by creating value. This concentration educates students on crafting and executing sales and marketing plans rooted in consumer psychology and value principles, while offering practical experience applying various commercial strategies in real-world scenarios.