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This four-year specialized degree program emphasizes business within Canadian and global markets. The first year establishes core business fundamentals, while later years offer focused study options including Accounting, Financial Services, Hospitality and Tourism Management, Human Resources Management, Management, and Marketing. Students seeking broader exposure can choose the General Studies track, selecting electives across multiple disciplines. The program incorporates both business and non-business elective courses. For those with unique career aspirations, the BBA can be tailored to emphasize specific subjects relevant to individual goals, enabling students to craft a personalized degree. Begin by downloading the BBA degree planner. Our program emphasizes practical application alongside theoretical knowledge, with faculty designing hands-on projects that connect students with real-world business scenarios and local entrepreneurs.
The Communication Concentration equips students with practical communication skills, covering professional writing, public relations, management communications, marketing content creation, and visual messaging. This valuable skillset enhances any career path and complements primary degree programs. Students pursuing four-year degrees at Okanagan College (such as the BBA or BCIS) can apply relevant elective credits toward earning this Concentration designation. Additionally, six credits from first-year Communications or English courses count toward the Concentration requirements.