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The Marketing Management - Digital Media graduate certificate equips you with essential digital marketing skills that employers seek. You'll explore strategies for engaging target audiences through social, owned, and paid media channels, benefiting from a flexible hybrid learning approach that blends in-person and online instruction. This program delves into key areas including social media marketing, mobile marketing, search engine marketing, content creation, owned media strategies, paid advertising, and marketing analytics. In their last term, students will complete a comprehensive capstone project. Upon completion, graduates will be prepared for roles in marketing communications, strategic planning, client relations, and media procurement.