Bachelor of Business Administration in Marketing - Trades Marketing in New Westminster Canada | Douglas College

The BBA in Marketing – Trades Concentration connects Marketing Management with Trades Management. Your prior trades experience can be converted into academic credits for this Douglas College degree. With a Red Seal certification and 4,000 work hours, you can complete this Marketing bachelor's program in just two years rather than four. You'll focus on core and advanced marketing and business courses to develop strategic marketing management skills. If you haven't yet achieved your Red Seal certification or 4,000 hours, you can begin your studies at Douglas and transition into the concentration upon completing the required work experience.
Master key Trades Marketing principles
During your initial year, you'll study foundational marketing topics including consumer behavior, sales techniques, CRM, advertising strategies, and marketing planning. In your final year, you'll personalize your education by selecting four advanced marketing electives aligned with your professional goals. Options include Digital Commerce, pricing strategies, advanced sales techniques, global sales approaches, market analytics, and service industry marketing.