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The BBA in Marketing with a Hospitality focus connects Marketing and Hospitality Management, equipping you with crucial marketing techniques for your professional journey. You'll engage in hands-on projects and complete a practical internship with real-world experience to prepare for employment after graduation. Additionally, our Marketing BBA offers flexible entry options, allowing you to apply prior educational credits toward earning your Bachelor's in Marketing with a Hospitality specialization.
Master key Hospitality Marketing principles
During your initial years, you'll study fundamental marketing and business concepts through courses including promotional tactics, consumer behavior, CRM, marketing planning, market analysis, sales techniques, digital marketing, and others. In your advanced years, you'll specialize in hospitality through subjects such as pricing strategies, hospitality promotion, eco-friendly event coordination, practical simulations, supply chain management, and additional specialized topics.