Ontario College Graduate Certificate in Marketing Research and Analysis (Co-op) in Ottawa Canada | Algonquin College

This one-year Marketing Research and Analysis Ontario College Graduate Certificate program equips you with modern marketing research methodologies. You'll gain expertise for a data-focused career in marketing research through comprehensive training in quantitative and qualitative research methods. The curriculum covers designing research projects, creating questionnaires, gathering and analyzing data, and effectively presenting findings. Learn from industry-experienced faculty who'll train you to execute and communicate marketing research - valuable abilities in today's market research and public opinion sectors.

Throughout the program, you'll examine consumer behavior patterns and purchasing motivations. You'll also master techniques for performing marketing and opinion research across government agencies, nonprofits, and corporate environments.

Key program components focus on essential marketing research phases:

designing studies and managing projects
developing effective questionnaires
qualitative methods including focus groups
data gathering and processing