Bachelor of Information Systems/Bachelor of Business - Marketing in Parramatta Australia | Western Sydney University

Marketing centers on the exchange process, which is based on comprehending and meeting customer needs and desires. While commonly linked to competitive business settings, marketing strategy is also vital for government and nonprofit entities. This major familiarizes students with fundamental marketing theories, consumer behavior, marketing communications, brand management, and strategic marketing. Graduates gain skills for marketing roles in various industries on a global scale. Completing the Marketing major fulfills the educational criteria for becoming a Certified Practising Marketer and qualifying for membership with the Australian Marketing Institute (AMI).