Sydney,
NSW,
Australia
Type
Public
Degrees offered
Bachelor's Degree
Marketing centers on the exchange process, grounded in comprehending and meeting customer needs and desires. While commonly linked to competitive business settings, marketing strategy is also vital for government and nonprofit entities. This major familiarizes students with fundamental marketing theories, consumer behavior, marketing communications, brand management, and strategic marketing. Graduates gain skills for marketing roles in various industries on a global scale. Completing the Marketing major fulfills the educational criteria for Certified Practising Marketer recognition and Australian Marketing Institute (AMI) membership eligibility.