BA/Bachelor of Business - Marketing in Sydney Australia | Western Sydney University

Marketing centers on the exchange process, which is founded on comprehending and meeting customer needs and desires. While frequently linked to operating in a competitive business setting, marketing strategy is also crucial for government and non-profit entities. This major familiarizes students with fundamental marketing theories, consumer behavior, marketing communications, brand management, and strategic marketing. Graduates gain the abilities needed for marketing roles in various industries on a global scale. This major fulfills the educational criteria for Certified Practising Marketer certification and qualification for Australian Marketing Institute membership.