Sydney,
NSW,
Australia
Type
Public
Degrees offered
Bachelor's Degree
The Advertising program provides students with comprehensive training in communication fundamentals alongside hands-on advertising expertise. This external specialization is available to those pursuing a Bachelor of Business degree. The curriculum blends theoretical knowledge with practical application, emphasizing project-driven results. Key subjects cover strategic advertising planning, creative development and visual direction, client relations and account handling, digital and social media environments, and comprehensive campaign development.