Master of Marketing and Master of Innovation and Entrepreneurship in Wollongong Australia | University of Wollongong

The Master of Marketing delves into understanding consumer motivations behind purchasing products and services. You'll discover how to leverage market insights for smarter marketing strategies. Renowned marketing experts will guide you in analyzing customer profiles to gain a competitive edge through strategic product/service positioning. The program covers promotional techniques organizations employ to strengthen brand value across commercial, non-profit, and social sectors.
The Master of Innovation and Entrepreneurship equips you with essential skills to transform concepts into viable businesses and drive workplace innovation. You'll develop an entrepreneurial approach, practice design thinking methodologies, and master practical tools to bring ideas to fruition.

During your studies, faculty will provide expertise in innovative leadership, entrepreneurial finance, overcoming innovation challenges, business innovation strategies, and new product development/marketing. You'll acquire fundraising skills and in-depth knowledge about initiating, growing, and capitalizing on innovative ventures.

This program offers the chance to assess the viability of your own business concept. You'll learn to analyze opportunities through financial, technical, and legal lenses while mastering contemporary product development and marketing processes.
This accelerated dual-degree option lets you earn two master's qualifications in two years instead of the typical three. After completing your first degree in 1.5 years, you'll receive credit for six subjects (36 credit points) toward your second master's, enabling completion in just two additional trimesters. Business/Commerce graduates may qualify for additional credits, potentially finishing both degrees in under two years.

###University COVID-19 Notice – Currently delivered online with future on-campus availability.