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The Master of Marketing program delves into understanding consumer motivations behind purchasing products and services. You'll discover how to leverage market insights for smarter marketing strategies. Renowned marketing experts will guide you in analyzing customer profiles to gain a competitive edge through strategic product/service positioning. The curriculum covers various promotional techniques organizations employ to strengthen their market position and brand value, applicable across commercial, nonprofit, and social sectors. This advanced degree equips you with essential marketing expertise crucial for organizations striving to deliver value through their offerings. You'll explore diverse marketing specializations while developing both broad and focused professional competencies.
###COVID Alert Message from University – This course is offered online and will continue on campus later.
A recognised bachelor degree with an equivalent average mark of 50% or a UOW Graduate Certificate in Business. Other tertiary qualifications combined with extensive professional work experience will be considered.
English Requirements
IELTS Academic Overall Score of 6.5, reading 6.0, writing 6.0, listening 6.0, speaking 6.0; TOEFL (Internet-based) score of 86, reading 18, writing 18, listening 17, speaking 17; PTE Academic overall score of 62 All bands 54