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The Bachelor of Management offers comprehensive understanding of professional business operations within the experience economy and digital sectors. This program blends theoretical knowledge with hands-on learning, including optional work placements. Through international collaborations with UTS partner institutions, students can participate in exchange programs during advanced study periods. Industry connections provide opportunities for real-world projects, site visits, case-based learning, and internships to enhance graduate employability.
Featuring specializations in digital creative enterprise, events and sports business, strategic innovation and entrepreneurship, plus sustainability and social impact, this degree acknowledges Australia's significant entertainment and experience-driven economic sectors. These flexible creative fields mirror the interconnected, technology-driven, and evolving nature of modern work environments, where sustainability, innovation and entrepreneurial skills are crucial.
Graduates can pursue diverse roles including: digital/creative tech entrepreneur, digital marketing executive, digital strategy specialist, digital platform supervisor, online content coordinator, social media community leader, digital project coordinator, business analyst for creative industries, event/festival coordinator, conference organizer, sports event director, marketing/PR/sponsorship specialist, venue operations manager, sports organization administrator, athlete representative, sports media coordinator, sponsorship specialist, operations director, tourism marketing executive (across government levels), growth strategist, social media director, business expansion manager, startup founder, advocacy leader, donor relations specialist, fundraising coordinator, volunteer manager, and community engagement specialist.
an Australian Year 12 qualification in or outside Australia an International Baccalaureate, or a New Zealand National Certificate of Educational Achievement (NCEA) Level 3 Academic IELTS- 6.5 overall with a writing score of 6.0; or TOEFL- paper based- 550-583 overall with TWE of 4.5, internet based- 79-93 overall with a writing score of 21; or AE5- Pass; or C1A/C2P- 176-184 with a writing score of 169.