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Grasping how individuals process information is crucial for excelling as a corporate leader. This program explores human psychology and its business applications across fields like sales and marketing, tourism and event management, or entrepreneurial ventures. You'll examine real-world business principles such as economic theory, organizational leadership, global commerce regulations, and ethical corporate practices. The curriculum also covers cognitive processes, group dynamics, biological influences on behavior, and cross-cultural psychology - equipping you with comprehensive knowledge to drive change in the business world.
Throughout this program you will:
Master creative problem-solving techniques to develop innovative approaches for business development
Acquire hands-on experience via a 96-hour professional internship in the corporate field
Engage in compensated research assistant roles focused on psychological studies during your second or third academic year
Cultivate specialized expertise by selecting from concentration areas like economic analysis, personnel management, and additional disciplines