BA / Bachelor of Business - Digital Futures in Petrie Australia | University of the Sunshine Coast

This program is ideal for those seeking a dual arts and business degree. Customize your education by selecting majors aligned with your passions and goals. By adding just one additional year, you'll graduate with two degrees. For those drawn to technology and digital advancements, the Digital Futures specialization offers deep exploration into AI, social media, and financial technology, equipping you for a dynamic digital career. As the digital economy expands across industries with increasing online business activity, you'll master online business fundamentals with emphasis on emerging technologies. The curriculum teaches how to analyze customer requirements and leverage digital tools to craft distinctive user experiences for small and mid-sized online enterprises. Included is practical Work Integrated Learning (WIL) focused on social media content strategy and production - highly sought-after skills in today's business landscape.