Bachelors of Communication and BA - Public Relations in Brisbane Australia | The University of Queensland

This dual degree merges communication studies, a dynamic interdisciplinary field, with diverse arts disciplines. Unlock your creative abilities and enhance your career prospects through this comprehensive program. You'll gain critical insights into communication's role in society by exploring various forms of media and information technologies. Develop expertise across multiple communication domains including visual, written, digital, verbal, and interpersonal communication, along with research methodologies. Specialize in either Public Relations or Digital Media. The Bachelor of Arts component offers flexibility with more than 40 study options. Pursue your interests while acquiring adaptable skills for today's global workforce. This program encourages innovative learning approaches focused on human interactions and societal engagement. Foundational courses cover modern communication systems and complementary arts disciplines, followed by specialized major and minor selections to customize your career trajectory.

The public relations specialization equips students with professional skills for building organizational relationships with stakeholders. The curriculum covers PR theory, stakeholder management, reputation strategies, public opinion assessment, issue management, and crisis response planning. Students master the complete process of strategic PR campaigns, from goal-setting and audience analysis to implementation and evaluation. The program addresses globalization's influence on PR, digital media's transformative effects, and the profession's legal and ethical considerations.