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Behavioral economics explores how human decision-making diverges from traditional economic theories, applying these insights to personal choices, business strategies, and policy development. Professionals in this field work across consulting firms, government agencies, and global corporations to analyze and forecast decisions in intricate environments. The growing practical impact of behavioral economics is demonstrated by initiatives like Australia's BETA (Behavioral Economics Team of Australia) at both federal and state levels, along with comparable international government teams. Through this major, students will engage with specialized experimental and behavioral coursework, supplemented by optional interdisciplinary classes, allowing them to tailor their studies to their preferred applications.