Master of Business (Marketing) in Brisbane Australia | Queensland University of Technology

Program overview
Develop into a marketing expert by acquiring the essential skills and knowledge to lead teams in executing powerful marketing campaigns. Master diverse marketing approaches including social media, email campaigns, content creation, and search engine optimization. Explore current marketing challenges, global marketing strategies, market research, innovation in products and services, and strategic marketing leadership. Build proficiency in consumer behavior theories, marketing frameworks, and emerging industry trends. Enhance your digital capabilities and develop sought-after professional skills in leadership, project coordination, strategic analysis, and persuasive communication. Learn from distinguished faculty and seasoned practitioners who share their extensive industry insights. Accelerate your studies by completing this 2-year program in just 18 months if you hold a relevant business bachelor's degree (check entry requirements). Throughout this program, you'll discover how to recognize and leverage business opportunities across local and global markets while managing potential risks. You'll acquire in-depth knowledge of modern customer-focused marketing principles, including value-driven strategies, marketing planning, consumer psychology, market segmentation, and marketing mix optimization. Practical learning is integral to this course - starting in your first term, you'll engage with acclaimed academics and visiting marketing executives who regularly contribute to our curriculum. During your final capstone project, you'll elevate your expertise by working on authentic business challenges, either individually or in teams, with our corporate partners. This hands-on experience will sharpen your analytical abilities while giving you practical industry exposure to prepare you for a successful marketing career.