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Our business program prepares you to confidently step into today's dynamic business environment. It integrates essential business research with current industry best practices, establishing rigorous benchmarks to expand your future career possibilities. Cultivate business competencies while learning to think innovatively and analytically, communicate with professionalism, make principled business choices, and operate within a global framework. Graduate with comprehensive expertise in your selected major, positioning you as a specialist in your chosen field. You may specialize in accounting, advertising, economics, finance, financial planning, human resource management, international business, management, marketing, or public relations. Graduates of the combined business and communication program can pursue roles as media or entertainment producers, public relations advisors, or international business experts.The QUT Bachelor of Communication empowers you to leverage media and communication platforms to create meaningful worldwide influence across various professions and sectors. A communication career has the power to transform society.Master effective communication strategies within our media-rich environment. Our foundational curriculum equips all students with proven methods for verbal, written, and digital communication; contemporary approaches for evaluating media content, industries, audiences, and data; and understanding media's broader function in democratic societies. Advanced coursework provides opportunities to implement your learning toward real-world challenges in your specialization and engage in genuine industry experiences. Upon enrolling in the Bachelor of Business/Bachelor of Communication, you'll begin by developing fundamental skills that merge innovative technologies with established communication methods applicable across all industries. As you progress through your dual degree, you'll select the major that aligns with your career aspirations. A double degree delivers a wider range of capabilities and knowledge while offering enhanced career adaptability. This pathway appeals particularly to students pursuing support positions in creative industries or seeking creative roles within other sectors. As a graduate, you'll possess the groundwork for success in diverse communication and entertainment careers both in Australia and internationally. You'll acquire the ability to merge practical skills and creative thinking that employers value, while maintaining career flexibility throughout your professional journey.