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Acquire expert-level understanding of social media strategy, SEO, digital content planning, and web analytics. Develop crucial hands-on, conceptual, and technical abilities for effective digital communication. The curriculum focuses on key communication domains including social media strategy, search engine optimization, digital content planning, and web analytics. In this project-driven program, you'll explore every phase of a web communication initiative, from crafting digital identities to presenting concepts to clients. Discover how digital communication functions across business, social, and political spheres while mastering the creation of tailored social media and digital campaigns for diverse audiences. Enhance your expertise in web communication strategy, digital platforms (including websites and social channels), and data interpretation to optimize your potential in this dynamic professional field. With its emphasis on practical application, this course teaches through real-world experience.
Recognised Bachelor's degree in any field, or equivalent training, or satisfactory preparation for the course through previous study or professional experience.
English Language requirements: IELTS overall 6.0 with no band below 6.0; CAE - 169 overall with no band below 169; PTE - 50 with no band below 50; TOEFL IBT - 73 with no band less than 18; OET - OET with a minimum of C (250-290) in each of the four components.