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Master the art of strategic communication in today's diverse, global landscape. Professionals entering tomorrow's media and communication fields will require both technical expertise and the capacity for quick, professional decision-making. This program equips you with strategic engagement techniques for diverse stakeholders and audiences. You'll cultivate both digital and traditional communication competencies, applying them across various platforms from web content to social media, creative production, and news media. Through hands-on work with actual clients on real campaigns, you'll develop comprehensive digital-age communication skills, including content creation, social media management, and PR strategy development.
Gain practical experience by collaborating with real organizations through our work-integrated learning initiative. Past students have completed internships with notable organizations like Lifeline, RAC Arena, and The Salvation Army. Further enhance your professional skills at our on-campus MESH creative consultancy, tackling authentic projects for real businesses. Our partners have included prominent organizations such as Royal Lifesaving WA and the United Nations WA Division. Benefit from instruction by seasoned industry professionals with extensive networks - some have operated successful international PR agencies and collaborated with global brands like Heineken and Invisalign.